Google operator: Inanchor

It is sometimes hard to gauge at the competition of your keyword you are going for. Most keywords are used as anchor text in backlinks or link exchange. Anchor text is the phrase/word used between the anchor link tags. Example,ANCHOR TAG. By placing the anchor tag between the links, you are telling google that “XYZ site” is about “Anchor tag”. The link and word used therefore get weighted more for your website.

So in the google search bar, type in inanchor:"Key word”. This will tell all the links that have your keyword. Higher the results could correlate to tough competition as people want to be ranked high for that term.

Till next time.

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